SaaS Businesses Thrive by Outsourcing Content Creation
In the dynamic world of SaaS, outsourcing content creation has emerged as a strategic move for businesses seeking cost-effectiveness, quality, and speed. A significant 57% of top-performing content marketers opt for this approach, with 84% hiring contractors or agencies for content creation.
The trend is particularly prevalent among successful B2B SaaS businesses, which often outsource some or all of their content creation needs. This approach allows them to produce high-quality content quickly and reliably, without the overhead costs and inflexibility that come with in-house teams.
Outsourcing content creation in SaaS can take various forms, from hiring freelancers to partnering with agencies. While no specific company was mentioned as a go-to partner, industry leaders like Shopify, Salesforce, and Slack serve as examples of SaaS platforms that have thrived with extensive integration ecosystems, likely involving strategic partnerships.
The median salary of a U.S.-based content creator is $62,000, excluding office supplies and utility expenses. By outsourcing, SaaS companies can avoid these additional costs and gain flexibility in staffing.
SaaS content marketing encompasses a wide range of content types, including video tutorials, how-to guides, eBooks, comparison posts, infographics, white papers, case studies, industry reports, survey results, and webinars. These content pieces serve to establish authority, build brand awareness, and win the trust of prospective B2B buyers.
Benefits of outsourcing content creation include accessing subject matter experts, gaining an outsider's perspective, dedicating more time to high-level tasks, and scaling content marketing cost-effectively. Moreover, it helps eliminate overhead costs and provides flexibility in staffing.
In conclusion, outsourcing content creation is a cost-effective and efficient strategy for SaaS businesses looking to maximize their content marketing efforts. By leveraging external expertise and resources, these companies can produce a variety of content types, build their brand, and ultimately drive long-term traffic and business growth.
