Resources for Crafting 10 Dynamic Form Builders Ideal for Surveys and Lead Acquisition
In the digital age, form builders have become essential tools for businesses and individuals alike. With numerous options available, we've compiled a list of the top interactive form builders to help you make an informed choice.
Google Forms
Google Forms is a free, quick, and easy-to-use form builder that integrates seamlessly with Google Workspace. It offers AI-powered smart suggestions, conditional branching, real-time charts, and deep integration with Google Sheets, Slack, and HubSpot. Google Forms is ideal for simple to moderately complex forms with strong data integration.
Jotform
Jotform is a feature-rich form builder supporting payments, approval workflows, and an extensive template library. It's widely popular for its versatility and advanced use cases. Jotform offers free and paid plans, making it a suitable choice for businesses needing forms with advanced features.
Typeform
Typeform specialises in conversational, user-friendly forms and surveys that enhance engagement through a chat-like interface. Known for its interactive and smooth user experience, Typeform offers free and paid tiers.
involve.me
involve.me offers advanced interactive forms, quizzes, funnels with a drag-and-drop editor, AI form builder suggesting questions/styles based on business description. It supports sliders, rating scales, image choices, and NPS scoring, and has strong conditional logic and tracking/CRM integrations.
Formidable Forms
Formidable Forms is a WordPress-specific builder designed for data-heavy applications with advanced calculations, repeater fields, multi-page forms, dynamic pre-fills, and strong conditional logic. It's developer-friendly with HTML and Bootstrap customization.
HubSpot Forms
HubSpot Forms is part of a complete marketing package—free and easy to use. It offers good integration with CRM and marketing automation for lead capture via forms.
Other notable mentions include Microsoft Forms for simple polls and quizzes with good usability and responsiveness, and Fillout for feature-rich, modern form building.
Among these, Google Forms remains the best for quick, free, and well-integrated forms; Typeform and involve.me lead in creating highly interactive and engaging user experiences; Jotform and Formidable Forms excel in advanced features and workflow automation, with strong developer support. Your choice depends on whether you prioritise simplicity & cost (Google Forms), user engagement & interactivity (Typeform, involve.me), or advanced customisation and integrations (Jotform, Formidable Forms, HubSpot).
Other Form Builders
Zoho Forms
Zoho Forms is an online form creation tool under the Zoho One umbrella. It features a drag-and-drop no-code builder with over 30 field types, HIPAA compliance, encrypted forms, and offers CSS editing capabilities. Zoho Forms sends confirmation notifications via email, SMS or Microsoft Teams. It also provides the ability to collect payments and create invoices from form responses.
Fillout
Fillout is a versatile form builder that helps create interactive digital forms and other types of forms to collect data. It offers hundreds of available templates for different industries, flexible views and analytics, and enables data tracking and collection. Fillout's editor provides conditional logic with options to hide fields, combine forms, pipe answers, make calculations and create condition groups.
Paperform
Paperform is a wide-range interactive form builder with many output options, including automated forms, surveys, bookings, payment forms, scheduling, onboarding, etc. It offers over 2000 integrations to collect and analyse data, Google Analytics and Meta Pixel to track form submissions, and allows for creating documents for clients to e-sign.
Formless
Formless is an AI-powered interactive form builder app that not only asks questions but also answers them. It includes a set of predetermined sections for describing needs and an option to train the AI to give responses inside the form using company information. Formless forms are embeddable as inline, full screen, popups or banners.
Question Scout
Question Scout is a simple form builder that creates forms, surveys, quizzes, assessments and calculation forms. It allows for designing interactive quizzes and assessments that calculate and score answers and give respondents automatic results. Its standout feature is the interactive calculation option with many applicable mathematical functions.
Pricing and Notes
- Google Forms: Free for Google Workspace users; excellent for simple to moderately complex forms with strong data integration.
- Jotform: Offers free and paid plans; widely popular for versatility and advanced use cases.
- Typeform: Known for interactive and smooth user experience; free and paid tiers available.
- involve.me: Free tier with limited responses; paid plans scale quickly (starting ~$29/month); ideal for marketing, creators, small teams wanting engaging forms and lead funnels.
- Formidable Forms: Free version available; paid plans start at $39.50/year; suited for complex, customised forms mainly on WordPress.
- HubSpot: Free tier available; best for users needing CRM integration and marketing tools.
- Zoho Forms: Pricing can get confusing when users have several Zoho products.
- Fillout: Free plan offering unlimited forms and seats but only 1000 responses.
- Paperform: Pricing starts at $29/month for the Essentials plan, $59/month for the Pro plan and $29/month for the Business plan.
- Formless: Pricing is on a sliding scale, starting at $59 and increasing depending on the number of AI conversations.
- Question Scout: $5/month for the Personal plan and $10/month for the Starter plan.
- In the realm of science and education, form builders like Google Forms, Zoho Forms, and Question Scout facilitate the creation of polls, quizzes, and surveys for research, teaching, and self-development purposes.
- For health-and-wellness and medical-conditions related content, Typeform, involve.me, and Paperform provide interactive and engaging user experiences for forms seeking personal data or gathering patient information.
- Technology enthusiasts might appreciate the advanced customization and integrations offered by Jotform, Formidable Forms, and Formless when dealing with technology-centric content, such as lifestyle, sports, or e-commerce websites.
- HubSpot Forms, being part of a comprehensive marketing suite, serves as a suitable choice for businesses focused on collecting leads and automating marketing efforts under one platform.
