Pondering the Prospect of Racing an F1 Car? Disguise May Offer a Partial Solution
F1 Arcade Introduces Immersive F1 Box Experience at Westfield Stratford City
F1 Arcade has unveiled a new racing simulator experience called F1 Box at the Westfield Stratford City shopping center. The innovative space, powered and controlled by Disguise, a technology company, promises to bring next-gen immersive experiences to life for Formula 1 fans.
The entire F1 Box space is programmed with synchronized LED visuals, atmospheric lighting, and immersive audio, thanks to the expertise of the Disguise team. This meticulous attention to detail ensures that visitors are placed right at the heart of the action, as Alexandra Coulson, VP of marketing at Disguise, stated.
Disguise's technology provides an LED wall, reactive LED lighting on the racing simulators, and floor-to-ceiling arches for a dramatic effect. The dynamic leaderboard in F1 Box displays instant results with each competitor's name and finish time on various LED displays as soon as races are completed.
The F1 Box experience includes 12 full-motion racing simulators with audiovisual commentary and 4K screens for gameplay. Key moments in the experience include strobe lighting pulsing to the sound of a heartbeat and a nail-biting starting grid countdown.
Adam Breeden, CEO at F1 Arcade, emphasized that every detail matters when simulating an experience as iconic as a Formula 1 grand prix. To ensure the creative vision was met, Disguise's technical services team used the 3D visualizer in Disguise's Designer software to create a real-time, pixel-accurate representation of the entire space for pre-production. Quick changes could be implemented in Designer before the team even arrived on site, helping to reduce the production timeline.
Disguise's EX 3+ media server powers the F1 Box space, offering full content flexibility and reliability for the lighting, audio, and visual elements. The video output, lighting, API controls, and DMX mapping link the LED wall, arches, and simulator lighting in perfect unison.
Players can compete in two twenty-minute, back-to-back races and celebrate wins with real-time leaderboard content developed by Disguise. The collaboration between Disguise and F1 Arcade has made it possible for anyone to step into the shoes of an F1 driver.
The F1 Box immersive experience is streamlined 11 hours a day, 7 days a week, providing an unforgettable experience for Formula 1 fans at the Westfield Stratford City shopping center.
