Pet Food Industry Embraces Sustainability in 2022
The pet food industry is witnessing significant shifts in 2022, with sustainability and transparency emerging as key trends. Consumers, particularly those aged 35-54, are demanding eco-friendly packaging and brands that align with their personal sustainability goals.
Packaging is becoming a crucial communication tool for pet food manufacturers. They are redesigning packaging to appeal to new audiences and drive demand. Storytelling is also making a comeback, focusing on health, well-being, and transparency to engage consumers.
Major players like Mars Petcare, Nestlé Purina, and Hill's Pet Nutrition are stepping up their packaging sustainability efforts. This includes using recyclable materials, reducing plastic use, and adopting eco-friendly packaging. These initiatives support customer environmental awareness and respond to increasing legislative scrutiny on packaging waste.
The demand for certified sustainable fish and seafood in pet food manufacturing is strong. Seventy-seven percent of pet owners aged 35-54 want packaging that's easier to recycle. As state legislatures introduce bills addressing packaging waste, pet food companies are identifying and communicating their sustainability strategies to minimize environmental impact. The future of the pet food industry is clearly moving towards greater sustainability and transparency.
