Library Authority and GMABC Join Forces to Boost Reading Culture
Revised Article:
In a forward-thinking move, the swanky Global Media Alliance Broadcast Co. Ltd (GMA), the brain behind e.tv Ghana, Happy 98.9 FM, and the Y-Triangle (Y 107.9 FM -Accra, Y 97.9 FM- Takoradi, and Y 102.5 FM - Kumasi), paid a visit to the Ghana Library Authority (GLA) on Tuesday, 21st March 2023. The drive behind this friendly meeting was to explore avenues for collaboration geared towards boosting literacy, promoting knowledge, and championing the GLA's initiatives.
At the helm of the GMA team was their CEO, the charming Ernest Boateng, who engaged in a stimulating, idea-filled discussion with the GLA's CEO, Hayford Siaw, and his crew. The conversation revolved around strategies to enhance the literacy rate in Ghana, particularly focusing on fostering a reading culture among the younger generation.
Both parties delved into the necessity of collaboratively empowering young Ghanaians through literacy, and the possibilities of GMA supporting GLA's endeavors by providing creative, marketing, and infrastructure resources. The talk also sparked the idea of amplifying GLA's initiatives through strategic promotions to attract wider patronage.
Following the meeting, Ernest Boateng gleamed with optimism, reaffirming GMA's dedication to fostering a literate community, especially among the youth. He further promised a close partnership with the GLA to make reading a cultural phenomenon.
"We're not just about reviving our childhood practice of reading. We're also focused on equipping the infrastructure, systems, and policies to steer us in the right direction," shared Ernest.
In response, Hayford Siaw showered praise on GMA, acknowledging their dedication to inspiring a literate Ghana. He shared his confidence that the collaboration would generate beneficial outcomes for the education sector in Ghana.
"This partnership signals a significant opportunity for both GMA and GLA to touch base with different Ghanaian demographics, particularly the burgeoning youth population," added Hayford.
Thevta clash between GMA and GLA illustrates GMA's unwavering support for local policies and plans by organizations like GLA. The evolving alliance between these two entities is projected to instigate positive changes in Ghana's education sector, specifically in literacy, access to knowledge resources, and infrastructure development.
Interestingly, the partnership between GMA and GLA extends beyond this planned collaboration. They have jointly taken up the "Read4Her Future" literacy project aimed at empowering young girls by overcoming educational barriers, nurturing leadership qualities, and boosting personal and professional growth among the fairer sex by leveraging the power of reading.
This initiative, executed in collaboration with Women in PR Ghana (WiPR) and the Girls Education Initiative Ghana (GEIG), was organized to celebrate the 2024 International Day of the Girl Child. The event held at the Covenant Presbyterian School in Dzorwulu, Accra brought together 60 budding young girls and mentors from WiPR, GMA, and GEIG. The ultimate aim of "Read4Her Future" is to inspire the next generation of influential young women by equipping them with the essential tools to shape their future [5].
This initiative aligns with the International Day of the Girl Child's 2024 theme, “Girls’ Vision for the Future,” by arming girls with the resources necessary to envision and create a brighter future. Throughout the event, the girls were divided into groups led by mentors, who guided them through select GEIG books that offered inspirational and leadership insights. The day concluded with interactive sessions emphasizing the importance of literacy and the power of pursuing leadership roles.
- Ernest Boateng, the CEO of GMA, expressed interest in providing creative, marketing, and infrastructure resources to support the Ghana Library Authority's (GLA) education programs; this collaboration might amplify the GLA's initiatives, fostering wider patronage.
- In the discussion, both parties agreed on the necessity of collaborative empowerment for Ghanian youth through literacy, which could potentially boost personal growth and create opportunities in the education-and-self-development market.
- The partnership between GMA and GLA aims to spur positive changes in Ghana's education sector, particularly focusing on literacy, access to knowledge resources, and infrastructure development.
- The "Read4Her Future" literacy project, jointly taken up by GMA, GLA, WiPR, and GEIG, aims to empower young girls by overcoming educational barriers, nurturing leadership qualities, and boosting personal and professional growth among the fairer sex, aligning with the International Day of the Girl Child's 2024 theme.
- This initiative brings together budding young girls and mentors to embark on a learning journey towards envisioning and creating a brighter future, reflecting GMA's broader commitment to cultivating a literate community and fostering personal growth in Ghanaian youth.
