Indian herbal brand Just Herbs advocates for the growth of A-Beauty, a unique approach to cosmetics, within India's progressing beauty industry.
In the realm of beauty and personal care, a homegrown brand is making waves by redefining Ayurvedic Beauty (A-Beauty). Just Herbs, a digital-first brand owned by Marico Limited, is setting new benchmarks for culturally rooted and future-forward beauty.
Just Herbs' unique approach lies in its blend of traditional Ayurveda with modern beauty demands. The brand transforms heritage ingredients into everyday essentials, offering a diverse selection of products that cater to various needs. Their product portfolio includes makeup, skincare, haircare, bath & body, and fragrances.
At the heart of Just Herbs' mission is the creation of holistic beauty solutions that are safe and effective. Each product is formulated with naturally derived actives that are gentle on the skin and deliver results. For instance, the Just Herbs Anti-Hairfall Shampoo with Rosemary & Amla delivers an 8X reduction in hair fall from the first wash.
The brand's innovative offerings extend to its packaging as well. Each product is presented in innovative formats, designed for today's fast-paced lifestyle. A prime example is the Just Herbs Naynam Day Long Kohl Kajal, which is smudge-proof, water-resistant, and ophthalmologist approved, infused with sweet almond oil and vitamin E.
Just Herbs' role in the A-beauty movement has not gone unnoticed. Akash Banerji, EVP & Head, Digital Transformation and Beauty & Styling Digital Business at Marico Limited, has commented on the brand's significant contribution. In 2021, Just Herbs was recognised as an 'Insurgent Brand' by DSG and Bain & Company in their 'InsurgeX' report, 2025.
Just Herbs was founded in 2014 and offers a line of Ayurvedic and results-driven beauty & personal care solutions sourced from across India. The brand's formulations are rooted in well-being and are free from harmful chemicals. With 25 herbs and 8-seed oils, Just Herbs Rosemary Hair Oil is a testament to this commitment.
The rising demand for authentic Ayurvedic solutions reflects a deeper shift towards mindful, purposeful beauty. Just Herbs continues to lead the evolution of beauty, transforming heritage ingredients into safe, sensorial, and potent formulations that cater to the needs of modern consumers.
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