In a recent survey, Generation Z job applicants reveal their preference for company values and flexibility over salary offers.
Revised Article:
Gen Z job seekers set new standards in the employment scene
A survey by global tutoring network Superprof shines a light on the changing employment landscape as Gen Z job hunters prioritize work culture, flexibility, and digital-first applications.
This May 2025 survey, involving 103 U.S. respondents between ages 18-28, reveals that a staggering 39% of Gen Zers prioritize avoiding a toxic work environment above all else. Thisocking concern over low pay (27%) or lack of financial transparency (27%).
According to Superprof PR Manager Mina Ozdemir, the Gen Z mindset encompasses more than just compensation. "They're looking for jobs that align with their values, promote growth, and don't burn them out. If the energy's off-they walk," Ozdemir declared.
An excellent work environment (29%) and flexible hours (28%) emerged as the most sought-after job perks, while conventional incentives, such as employee discounts, were less enticing.
Digital-first job application behavior also evolves as 62% prefer online applications, with Indeed and LinkedIn being peak choices. Interestingly, 17% opt for TikTok and 11% employ Instagram to find job opportunities. Notably, 8% are considering utilizing a career coach via Superprof to support their hunting efforts.
When queried about their feelings, 35% admitted to feeling "stressed," while 29% feel "just vibing." Most respondents (52%) have already secured a summer job or internship, whereas 29% are still searching.
Laura McIntyre, a Superprof career coach, notes Gen Z's employment choices often reflect personal boundaries and long-term career goals. "Even if it's your first rodeo and a way in-anyway-respect your personal boundaries," she emphasized.
Key findings from the survey include:
- 27% of Gen Z job seekers feel optimistic about their future, while 23% express pessimism.
- Only 24% believe social media offers a realistic portrayal of work life, in contrast to 48% who view it as unrepresentative.
- Apart from job hunting, 32% aspire to develop financial literacy this summer.
These findings signify a shift towards people-focused, flexible, and digitally-integrated workplaces that prioritize employee well-being.
Additional Insights:
- Companies prioritizing people over productivity, focusing on work-life balance, mental health, and overall well-being, have a better chance of attracting Gen Z talent[2].
- Gen Z values transparency in job descriptions, including salary information, to prevent wasting time on undercompensated roles[2].
- Gen Z appreciates employers who understand non-traditional career paths and frequent job changes[2].
- Learning and development opportunities are crucial for attracting and retaining Gen Z talent[3].
- Gen Z may be prioritizing location flexibility over remote work, returning to the office for meaningful interactions[4].
- Gen Z seeks transparent hiring processes and expect employers to utilize digital tools for efficient communication[2].
- Gen Z job seekers prioritize education and self-development, with 32% aspiring to develop financial literacy this summer, indicating a focus on business careers where financial skills are key.
- In their pursuit of careers, Gen Z seeks employment in progressive finance-oriented businesses that prioritize work-life balance, mental health, and overall well-being, demonstrating a preference for companies that align with their values.
