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Hoda Kotb Prepares for Her Joyful New Chapter

Long-standing morning show host, now 60, relocates to suburbs, embraces motherhood, and establishes a new business. Her happiness is at an all-time high.

Longtime morning show host, now 60, trade city living for suburbs, embrace motherhood, and launch...
Longtime morning show host, now 60, trade city living for suburbs, embrace motherhood, and launch entrepreneurial ventures, all bringing her immense joy.

Hoda Kotb Prepares for Her Joyful New Chapter

Hoda Kotb's New Venture: Embracing Wellness with Joy 101

After discovering the transformative power of breathwork and meditation, Hoda Kotb, a long-time co-host of NBC's Today show, has embarked on a new journey – launching a wellness app, Joy 101, designed to help individuals foster a more joyful and balanced lifestyle.

Kotb's interest in wellness was piqued during a breathwork class in 2020; driven by her teacher's recommendation, she was initially skeptical but intrigued. Eight minutes into the session, she found herself in tears, marking the beginning of her exploration into holistic practices.

Following this life-altering experience, Kotb delved deeper into meditation and attended the Hoffman Institute, a weeklong program focused on healing negative patterns of behavior, thinking, and feeling. In her own words, the retreat transformed her into a different person.

Having spent decades building her successful broadcasting career at NBC since 1998, Kotb found herself climbing the ladder of success but struggling to balance work and family life. After realizing that she couldn't "have it all," she decided to take a bold step and launched Joy 101, offering an array of wellness practices such as guided meditations, breathwork, and mindfulness exercises.

The app features over 500 curated courses from top wellness experts, customized daily plans tailored to users' needs, and live events like "Hoda’s Happiness Hour." Joy 101 aims to create a supportive community, providing access to expert-led content, uplifting check-ins, and exclusive experiences.

Reflecting on her journey, Kotb believes that her increased focus on well-being has given her a new perspective on life, despite faced challenges like a breast cancer diagnosis in 2007 and the inevitable changes that come with aging.

In her upcoming book, "Jump and Find Joy," scheduled for release in September, Kotb delves into her personal experiences and explores the idea of finding joy in seemingly challenging circumstances. With Joy 101, she's on a mission to empower others to do the same.

Joy 101 is now available for preorder, with membership pricing starting at $16.99 per month or $99 annually. As Kotb ventures into her new chapter, she's looking forward to helping others find joy, peace, and balance in their lives.

  1. Hoda Kotb, with her newfound passion for wellness, is stepping into the health-and-wellness industry by launching Joy 101, a wellness app that encourages individuals to cultivate a joyful and balanced lifestyle.
  2. The fitness-and-exercise section of Joy 101 offers guided meditations, breathwork, and mindfulness exercises, aiming to provide users with a holistic approach to mental and physical wellness.
  3. Kotb's personal growth journey includes attending the Hoffman Institute, a program dedicated to healing negative patterns, which she credits for significantly changing her life and improving her mental health.
  4. As part of her parenting journey, Kotb recognizes the importance of finding balance between career and family life, and with Joy 101, she's providing a resource for others facing similar challenges in their own lives.
  5. The education-and-self-development aspect of Joy 101 is demonstrated through its abundance of expert-led content, including over 500 curated courses on a wide range of topics designed to support personal growth.
  6. In her upcoming book, "Jump and Find Joy," Kotb shares personal experiences and discusses the concept of finding joy even in difficult circumstances, further emphasizing her mission to empower others on their paths to wellness and personal growth.

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