Expanding Brands in Q1'25: Affilka by SOFTSWISS Reports 44 Successful Developments

Expanding Brands in Q1'25: Affilka by SOFTSWISS Reports 44 Successful Developments

Affilka, that badass affiliate marketing juggernaut by the tag-team champions of software, SOFTSWISS, has dazzled us again with a splashy Q1 2025 performance report. This ain't no ordinary quarterly update; we're talking about a powerhouse striding forward in the iGaming sector like a boss.

Flaming Victories of Q1

The first three months of the year set Affilka ablaze with some major wins. It started off with a bang when Affilka was crowned Affiliate Company of the Year at the 2025 International Gaming Awards. No ifs, ands, or buts, this baby's got chops!

In the following months, 44 fresh brands jumped on the Affilka bandwagon, pushing the total count past the 450 mark. That's not all; affiliate GGR, website visits, and affiliate payouts saw healthy increases of 2.7%, 3.1%, and 13.2% respectively, compared to Q4 2024. And if that weren't enough, Affilka now supports over 400,000 affiliate accounts and tracks over 98 million registered players. That's one heck of a growth spurt!

The Ink-Stained Wonders of Affilka

While Affilka's financial success is definitely something to celebrate, it's not the whole story. This platform is all about continued progress and innovation. On the horizon, Affilka is preparing to unleash its latest weapon of choice: Cross-Brand Player Duplicate Detection. This nifty little tool will help operators spot and squash those pesky identical player accounts lurking within multiple brands, boosting the quality of traffic and maximizing marketing expenditure.

This feature is just the latest in a series of game-changing innovations to grace Affilka's platform. In the past six months, Affilka has rolled out the Geo-Distributed Redirect, which chop-chops redirect times by a factor of five and bolsters player conversions, and the Cohort Analysis Report, which dives deeper than ever into player behavior.

Words from the White-Haired Warrior

Anastasia Borovaya, the fearless Head of Affilka by SOFTSWISS, puts it best:

The affiliate marketing landscape moves at a breakneck pace, and Affilka moves right alongside it. Our focus is on arming our partners with the tools and insights they need to conquer the challenges emerging in this ever-evolving realm-from smarter analytics to wiser traffic strategies to pocket-lining cost-saving tools. The Cross-Brand Duplicate Detection feature is just another testament to our unwavering commitment to delivering real-world, impactful solutions.

In addition to her role at Affilka, Anastasia Borovaya recently took on the virtual pulpit as a guest lecturer for the Academy of Gaming Operations' Affiliate Management course. She's penciled in to return to the classroom in the second half of 2025.

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Stay in the know by following our Telegram channel. We've got even more jaw-dropping stories in store, and we wouldn't want you to miss a single beat of this exhilarating journey. Onward, iGaming warriors. The battle for success has just begun!

Enrichment Data:

Overall:

Affilka by SOFTSWISS proven triumphs in Q1 2025, staking its claim as a titan in the iGaming industry.

Key Achievements:

1. Growing Gaming Footprint: Affilka attracted 44 new brands to its platform in Q1 2025, showcasing a rapid expansion across the iGaming market[1][3][4].
2. Industry Kudos: Affilka was lauded as Affiliate Company of the Year, confirming its position as a leading player in affiliate management for the iGaming sector[1][2].

Core Offerings:

• Affiliate Management Powerhouse: Affilka delivers robust affiliate management solutions for iGaming brands, enhancing the profitability and efficiency of their operations.
• Technological Advancements: The platform consistently evolves with new features and integrations, embodying SOFTSWISS's quest to revolutionize the entertainment industry through technology[3].

1. In Q1 2025, Affilka by SOFTSWISS further solidified its position as a leading affiliate marketing platform in the iGaming sector, with a total of 44 new brands joining its platform, pushing the count beyond 450.
2. The financial success of Affilka was not the only highlight; the platform also introduced Cross-Brand Player Duplicate Detection, a feature designed to help operators identify and eliminate duplicate player accounts, thereby boosting the quality of traffic and optimizing marketing expenditure.
3. By the end of Q1 2025, Affilka was supporting nearly half a million affiliate accounts and tracking over 98 million registered players, embodying its commitment to growth and innovation in the industry.
4. Anastasia Borovaya, Head of Affilka by SOFTSWISS, underscored the platform's unwavering dedication to providing partners with the necessary tools and insights to navigate the evolving affiliate marketing landscape, including smarter analytics, wiser traffic strategies, and cost-saving tools.

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