Ensuring Retention of Agency Workforce: Encouraging Departures as a Strategy
Established in 1997, Deutsch LA has been a significant part of Karen Costello's professional journey. Originating as one of the agency's initial eight hires, the organization has since expanded to employ 388 individuals.
Costello, now the creative chair, has experienced two departures and returns at Deutsch LA during her career. She attributes this cycle to the unwavering support and encouragement she received from her colleagues, even when it meant furthering her career elsewhere.
"Those who promise unconditional support, often find their employees returning," Costello said, reflecting on her experience. "That was certainly true for me and Deutsch LA."
Deutsch LA, a subsidiary of Deutsch Inc., has a rich history dating back to 1969 when David Deutsch founded the full-service marketing agency under the name David Deutsch Associates. Over the years, the company has grown, evolving to offer services in advertising, digital strategy, and media planning[1][2]. In 2000, the company became part of the Interpublic Group (IPG), supporting its growth and expansion into new markets.
While the specifics of Costello's impact on Deutsch LA's growth and development are not detailed in publicly available sources, her contributions likely played a role in the company's innovative marketing campaigns and integrated marketing strategies, which have been key to its success in the advertising industry[2].
[1] "Deutsch Inc." Advertising Age. https://adage.com/agency/deutsch-inc[2] "Deutsch LA." Wikipedia. https://en.wikipedia.org/wiki/Deutsch_LA
- Karen Costello's unwavering support from colleagues at Deutsch LA, despite two departures and returns, has contributed to her personal growth, lifestyle, and education-and-self-development as a creative chair in the agency.
- The growth and success of Deutsch LA, with its expansion into advertising, digital strategy, and media planning, can be attributed in part to the career-development opportunities provided to employees like Karen Costello, who have proven to be assets in establishing innovative marketing campaigns and strategies.
