Duo Whitney Asomani and Tasha Demi establish Twenty:Two Academy
Twenty:Two Academy Launches to Empower Underrepresented Youth in Music Industry
Whitney Asomani and Tasha Demi, co-founders of Twenty:Two Agency, have announced the launch of a new initiative, the Twenty:Two Academy. This project, aimed at democratizing access to music marketing education, is a natural progression from the work they've done with Twenty:Two Agency.
Asomani, who is relocating to the US to expand her consultancy business and further her role at Gamma, is particularly excited about the impact and ambition this new chapter represents. She plans to give back to the community that shaped her while growing in new directions.
The Twenty:Two Academy is a free music marketing skills programme designed to provide practical skills to young people from underrepresented backgrounds. The programme includes workshops, mentorship, and internship opportunities, running over a 12-week period with a new cohort signing up annually.
Tasha Demi, who has also founded a new agency called MODE, stated that the Academy is built to be the kind of space they wished existed when they were finding their feet in the industry. Demi will continue leading campaigns built for today's attention at MODE, while Asomani focuses on international clients and the UK and European strategy.
Twenty:Two Agency has been an important part of Asomani's journey, and she believes the Academy will continue this legacy by opening doors, sharing knowledge, and creating free opportunities for those who may not otherwise have access to such resources.
While the leadership of the Twenty:Two Academy is not specified in the available data, it is clear that the organisation is committed to its mission. Asomani, Demi, and their team at Twenty:Two Agency have shown a dedication to empowering the next generation of music industry professionals, and the Twenty:Two Academy is a testament to that commitment.
In 2023, Asomani was inducted onto the Music Week Women In Music Awards Roll Of Honour, recognising her significant contributions to the music industry. Her work with the Twenty:Two Academy is sure to continue this trend, providing opportunities for those who may not have had them before and fostering a more inclusive and diverse music industry.
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