Developing a Profession in the Realm of Artful Imaging
The landscape of the fine art and illustration world has undergone significant changes in the past few years, with artists embracing online fine art print services and adopting a more direct-to-customer approach. This shift has opened up a plethora of opportunities in diverse industries such as marketing, media, education, and gaming, with many companies offering remote or flexible work arrangements.
Companies Hiring Fine Artists and Illustrators
The types of companies hiring these creative professionals include marketing and advertising agencies, publishing companies producing curricula and books, gaming startups (both mobile and PC games), media companies and film industries, and educational organizations with design needs.
Required Skills and Software Proficiency
Adobe Photoshop and Illustrator remain foundational and often mandatory tools for illustrators. Additionally, familiarity with production and project management tools such as Trello, Jira, and Basecamp is increasingly valued. For game-related roles, knowledge of animation and 3D tools like Spine, Unity, and Maya is gaining importance. Web design tools and SEO experience are increasingly valued for freelance roles.
Design Skills and Trends
Strong core skills in drawing fundamentals, colour theory, shape language, and composition remain critical. Modern illustration styles trending include eco-conscious imagery, retro-futurism, minimalist line art, inclusive representation, mixed media collage, and playful 3D illustration. The ability to adapt to diverse aesthetics and incorporate inclusive and environmentally aware themes is essential.
The Importance of Versatility and Continuous Learning
Versatility in software proficiency combined with contemporary design sensibilities and the ability to collaborate remotely are key characteristics shaping current employment for fine artists and illustrators. The demand is steady, though growth is moderate, with about a 3% increase projected for graphic designer roles through 2031, and strong interest in those who combine artistry with digital and interactive media skills.
For entry-level artists, a strong portfolio demonstrating proficiency in Adobe Photoshop and Illustrator is crucial. A digital portfolio is recommended for easy sharing or printing. Continuous development of the portfolio is important after graduation.
The Role of Education and Networking
The institution's degree and certificate programs in illustration are designed to equip students with the necessary skills for the industry. The Advisory board, a group of design industry educators and hiring managers, conducts an annual assessment and program review to ensure programs adapt to market changes. Networking and making connections during school can be beneficial for the job search.
Workplace Expectations
The illustration industry prefers contractors over full-time employees. Demonstrating a willingness to grow and learn without resistance is important in the workplace. The importance of having a sense of humor in the workplace is emphasized. Researching best practices for cover letters, resumes, and portfolios is advised.
In the global market for illustrators, competition is fierce, with artists from various countries participating. However, versatility, adaptability, and a continuous pursuit of learning can help artists stand out.
Sources: [1] Mike Rider Art (n.d.). Retrieved from https://mikeriderart.com/ [2] U.S. Bureau of Labor Statistics (2021). Graphic Designers. Retrieved from https://www.bls.gov/ooh/arts-and-design/graphic-designers.htm [3] Behance (2021). 10 Illustration Trends for 2021. Retrieved from https://www.behance.net/10-Illustration-Trends-for-2021-ff84f3239 [4] Forbes (2020). The Future Of Art: How The Art Market Is Adapting To A Digital World. Retrieved from https://www.forbes.com/sites/forbesagencycouncil/2020/11/16/the-future-of-art-how-the-art-market-is-adapting-to-a-digital-world/?sh=6b62c7065f1a
- To thrive in the evolving landscape of the fine art and illustration world, artists should look for opportunities not only in traditional industries like marketing and publishing but also in emerging sectors like online education, career development, and gaming.
- For continuous growth in the industry, illustrators need to stay updated with modern trends, acquire new skills, and adapt to diverse aesthetics, ensuring a strong portfolio, proficiency in essential software, and the versatility required for the digital market.
