Cosmetics Industry Innovates with Packaging-Free Products
Consumers worldwide are increasingly adopting eco-friendly habits. A significant 58.8% recycle, and 59.7% reduce food waste. In response, the cosmetics industry is innovating. Lush and Provital have developed packaging-free products, addressing the annual production of 120 billion units of packaging by the industry.
Lush, in collaboration with the industry, has created a water-poor and 72% naturally derived salt mousse for hair. This product caters to the growing demand for packaging-free cosmetics, benefiting both hair health and dandruff. Meanwhile, Provital has developed a solid shampoo formula, ready for commercialization. This unique blend of exclusive Provital active ingredients is 72% naturally derived and water-free, helping brands differentiate as eco-friendly.
Consumers are driving this shift. In Germany, 54% are interested in trying packaging-free personal care products. Globally, 64.3% have reduced plastic use to positively impact the environment. Even in the US, 30% try to reduce water consumption during bathing. This trend is likely to continue, with 47% of consumers believing climate change will have a more significant impact on their lives in the future.
The demand for recyclable packaging increased across all beauty segments between 2016 and 2020. With consumers adopting greener habits and expressing interest in packaging-free products, the cosmetics industry is responding with innovative, eco-friendly solutions like Lush's salt mousse and Provital's solid shampoo formula.
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