Athletic Excellence Shining Brightly
Sarah Miller MBA '13, a sports enthusiast with a diverse background in soccer, basketball, swimming, and now triathlons, embarked on an exciting journey in the world of athletic footwear and apparel when she landed an internship at New Balance, a renowned company based in Brighton, Massachusetts.
During her internship, Miller worked closely with the Wellness Team, focusing on product marketing for a recently acquired line of athletic shoes. She also visited New Balance's design team and the company's Lawrence facility, providing her with a comprehensive understanding of the brand's operations.
At the end of her internship, Miller presented her findings to the Product Manager, Strategic Business Unit Manager, and General Manager, showcasing her valuable contributions to the company.
Miller found the marketing cases she studied during her MBA programme particularly helpful in determining New Balance's consumer and understanding the competitive landscape. This insightful knowledge aided her in formulating strategies to build the brand.
Last year, Miller was involved with the MIT Sloan Sports Analytics Conference, working as a member of the Entertainment, Media, and Sports Club. This year, she is serving as the logistics/operations lead for the same conference, which will be held at the Boston Convention and Exhibition Center on March 1-2, 2013.
After completing her MBA next spring, Miller plans to pursue a career in product and brand management, leveraging her unique blend of athletic and marketing skills to drive success in the competitive sports industry.
While specific details about Miller's career path after her internship at New Balance and her involvement with the MIT Sloan Sports Analytics Conference could not be found in the current search results, her accomplishments during her internship and her continued involvement with the conference suggest a promising future in the world of sports.
Sarah Miller MBA '13, during her internship at New Balance, used her learning from education-and-self-development in marketing strategies, which helped in her sports-analysis involving the athletic shoes line. In her current role as the logistics/operations lead for the MIT Sloan Sports Analytics Conference, she presses forward with a more in-depth understanding of the sports industry, paving the way for a successful career in product and brand management.
