ASI Launches Marketing Toolkit to Empower Promo Product Distributors
The Advertising Specialty Institute (ASI) has launched the Distributor Marketing Toolkit, a comprehensive resource designed to empower promotional product distributors. This new toolkit, available to both ASI members and non-members, offers a wealth of benefits, including access to promo industry news and turnkey campaigns.
The Toolkit provides distributors with a full suite of marketing tools, including ready-to-use assets, calendars, and presentation tips. By leveraging this resource, both new and experienced distributors can enhance their client conversations. New distributors can utilise news to establish credibility and demonstrate their knowledge in early client interactions. Meanwhile, experienced distributors can use news to spark fresh discussions with long-term clients and present innovative campaign ideas.
News plays a pivotal role in building client confidence. By showing the effectiveness of promotional products and demonstrating how marketing dollars are being spent wisely, distributors can shift client conversations from price to value. This not only builds credibility but also helps expand the sales pipeline.
The Distributor Marketing Toolkit, offered by ASI, is a valuable resource for promotional product distributors. It provides access to promo industry news, turnkey campaigns, and a full set of marketing tools. By utilising these resources, distributors can enhance their client conversations, build credibility, and ultimately drive business growth.
