Apple honors U.S. national parks with a festive celebration.
In a show of support for Indigenous communities and the preservation of national parks, Apple has launched a series of initiatives.
Starting from August 22 to August 28, 2022, Apple will donate $10 to the National Park Foundation for every Apple Pay purchase made. This donation is part of Apple's celebration of the 106th anniversary of the US National Park Service and aligns with the company's Racial Equity and Justice Initiative. The maximum donation amount is set at $1,000,000.
The donations will benefit various programmes, including those that support Indigenous groups associated with national parks. For instance, last year, Apple's support helped a young person named Kalen Anderson, a member of the Nansemond Indian Nation, participate in a service corps program at a national park.
Kalen Anderson completed the Werowocomoco internship program at Colonial National Historical Park and Captain John Smith Chesapeake National Historic Trail. His internship was formed in partnership with the National Park Foundation and allowed him to engage directly in the management of a Native archeological site.
Apple's commitment to Indigenous representation extends beyond financial support. The company has launched a collection of podcast episodes centering Indigenous voices, including the "Yellowstone" episode of the "Parks" podcast.
Moreover, the "Parks that Honor Native American History" Guide is now available in Apple Maps, providing users with unique insights into national parks with significant Indigenous history.
In addition to these special collections and offerings across Apple services, Apple Watch users can earn a limited edition Activity Challenge award on August 27 by completing a hike, walk, run, or wheelchair workout of a mile or more.
Apple's CEO, Tim Cook, expressed his admiration for national parks, stating that he feels a sense of awe, tranquility, and quiet reverence when visiting them. This sentiment is reflected in Apple's initiatives, which aim to not only celebrate these unique worlds but also to support the Indigenous communities that have a deep connection to them.
Apple's donations to the National Park Foundation will continue to support various programmes, including the Leaders of Color service corps crew, which provides a supportive space for aspiring BIPOC conservationists to break into the field.
By supporting these initiatives, Apple is not only contributing to the preservation of national parks but also helping to ensure that Indigenous voices and perspectives are heard and valued in their management and protection.
